Who are you here to help?

Fifteen years ago, we started the first bootcamp that taught beginners how to code. Not for jobs or salaries, but to give people the power to build what they saw missing in the world.

Thousands of people invested in their own becoming. A new way of learning was born. The model spread from here, and thousands more built things that didn't exist before.

Since then, I ran for mayor of the third largest city in the United States and backed hundreds of founders across three cities. The question never changed.

Once you know who you're serving and their real objective, everything else follows. You get curious. You understand what they're trying to do. You see what to build. They pay you for it. The problem you kept thinking about disappears.

People don't buy what you build. They hire it to change their lives. By seeing the real story, what was unclear becomes obvious.

What kills cities kills products. What saves one saves the other. Both need the same answer to the same question.

This moment feels like fifteen years ago. But bigger.

There is something in the air again. Back then, people were hungry for access to tools. Now everyone has creative agency, but most are being trained to give it away.

The question isn't access anymore. It's what stays irreducibly yours. Your intent cannot be automated. That's the frontier now.

Everything starts there.